Privacy Policy

Greatbase Apartments Ltd is an Edinburgh-based apartment rental agency. This privacy policy explains how we use any personal information we collect about you when you use this website.

 

What information do we collect about you?

We collect information about you using a third-party booking system, Supercontrol, when you place an order for our services; your email address is also shared with UpFront Reviews, a subsidiary of Supercontrol, who host the reviews for our properties. We also collect information when you voluntarily sign up for our newsletter or participate in our competitions. The information we collect is only what is pertinent to providing these services; we use MailChimp to send our newsletter, and Wishpond to manage our competitions. You can view the privacy policies of Supercontrol, MailChimp, and Wishpond online.

Besides your manual input of information, our website collects information about you using cookies, which differs depending on the type of cookie. Cookies are small text files placed on your browser to record your activity on websites. Some cookies are necessary for our site to perform as expected; for example, in remembering which apartment you have placed in your basket as you move between pages or return to the website at a later time. Others are important for helping us to monitor and improve our business; the cookies we use for this purpose include first- and third-party cookies: first-party cookies are associated with our domain (used by us), while third-party cookies are used by other websites. Our website uses the first-party Google Analytics and DoubleClick cookies, and the third-party Twitter Button cookie.

The Google Analytics cookie allows us to capture and aggregate anonymized statistical data about website usage, which we can consult to make better business decisions and improve the experience of our website visitors. DoubleClick is automatically added alongside any Google tracking, and can enable certain advertising features, such as remarketing (see the next section below); you can find the Google Analytics privacy policy here, while DoubleClick is covered by Google’s advertising policy terms. The Twitter Button cookie is loaded by Twitter when users visit pages on our website, and powers the ‘Follow Us’ button on the rightmost pane of our webpages; you can view Twitter’s privacy guidance on this feature here.

You can configure your browser to reject cookies and remove them from your browser (but remember that doing so can impair the functionality of some websites). As browsers vary in how to do this, we recommend you simply search for ‘How to remove cookies on [browser and version]’ through your preferred search engine, or visit http://www.aboutcookies.org/. Google also allow you to opt out of their cookies (including their DoubleClick advertising cookies) by configuring your Ads Settings, both when signed in to your Google account and when signed out.

You can install a browser add-on to disable Google Analytics, while a plugin is available to permanently opt out of DoubleClick cookies. You can also opt out of interest-based (i.e. inferred from cookies and other technologies) advertising more broadly here (this includes DoubleClick/remarketing cookies), but be aware that as a result you will be shown advertising which is less relevant to you.

To learn more about cookies and their variants, visit the following links:

http://www.bbc.co.uk/webwise/guides/about-cookies

http://www.bbc.co.uk/privacy/cookies/about/types-of-cookies

 

How will we use the information about you?

We collect information about you to process your order, and, if you have agreed, to email you our newsletter or notify you about the results of a competition. You may unsubscribe from our newsletter at any time using the link within or by emailing us on info[at]greatbase.co.uk.

We do not share this information with any third parties, except where required by law.

In addition, our website is configured to use Google’s data collection for advertising features, specifically advertising based on interests and location, and remarketing for AdWords. This means that when browsing the web at large, we may serve you ads tailored to your interests, demographics, and location, and in the case of remarketing, after performing certain actions on our website and moving to others. The information collected for this purpose is never personally identifiable.

 

Access to your information and correction

You have a right to request a copy of the information that we hold about you. If you would like a copy of your personal information, please email us on info[at]greatbase.co.uk. You can ask us to amend or remove personal information you think is inaccurate.

 

Other websites

This privacy policy only applies to www.greatbase.co.uk. Our website features hyperlinks to other websites which have their own privacy policies, and if you decide to visit these other websites and are concerned about their use of your information, you should familiarize yourself with their own privacy policies before further engaging with them.

 

Changes to our privacy policy

We endeavour to review this privacy policy from time to time, and any updates will be uploaded to this page. This privacy policy was last updated on February 2016.

 

How to contact us

If you have any queries about our privacy policy or our information about you, you can contact us on info[at]greatbase.co.uk at any time.

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